Amazon is one of the largest e-commerce websites where sellers from different parts of the world list their products to sell. Of course, just like a website must be SEO optimized to have a better rank, your product listing on Amazon must also be optimized. If you do not take Amazon SEO seriously, then you will be in great danger and lose out many important things. Amazon showcases those products in the top that have the potential to be the bestsellers in order to increase their sales. It can be yours or anyone else’s. They have no loyalty to any sellers.
How Does This Amazon SEO Work?
Based on the sales history and velocity, Amazon is continuously rearranging and ranking the products. To make sure that your Amazon listing is showing at the top you have to work hard. Buyers use particular words or phrases to search for the product. These words or phrases are termed as keywords. These keywords play a vital role in the overall ranking system. Ranks are given to the products based on the performances of the keywords related to them. Thus, keywords are quite essential for your products and their rankings.
How To Optimize Your Listing?
If you want to rank your products among the top listings by Amazon, then you need to use some optimization methods. For fully optimizing it, you need to focus on 3 most important aspects – Conversions, Relevance and Visibility.
- Product Title
When determining the product title, you have to be very careful as it has the greatest impact on the Amazon SEO. The product title must not be the product name only. In order to improve the rank of your product, you have to include the brand, material, product type, a key feature, size, and color too.
- Bullet points for product features
You must use bullet points to state all the product features. In the description, you need to focus on the customer benefits along with the key specifications. Also, you have to point out all the key features along with some descriptions.
- Product Description
This section doesn’t have much impact on the SEO but it can have a great impact on the customers as it can help in conversions. So, you need to write some unique features and describe the product in details which must be appealing for the customers. You must focus on interesting points, use of HTML and call to action tone for increasing the sales.
- Backend Search Terms
This section is quite important for the Amazon SEO and ranking. This is a safe place where you can enter all the keywords that buyers use to search for products and you may have missed it. It is not at all visible to the customers but will still be indexed by Amazon. So, without thinking about the readability, this place can be used for the keywords.